Edge to Edge: an overall design that ignores the design of the quilt top. This can be done using a paper pattern called a pantograph, or it can be done freehand, using the quilter’s doodling designs. Following a pantograph takes a little longer to do than freehand quilting.
A note about Custom Quilting and how it breaks up into the categories of Semi-Custom, Custom, Custom Plus, Heirloom, and Show Quality Quilting: This includes any quilting that does not cover the entire quilt with one design, as in Edge to Edge. Each additional treatment to quilting adds to the complexity of the design and the time it takes to complete it, which raises the price for each add-on. Also, Stitch in the Ditch may be fairly simple on a domestic sewing machine, because you have the feed dogs to feed the fabric along and the presser foot to guide the stitching in a straight line. However, on a longarm quilting machine, the hopping foot floats and hovers across the quilt top, making it much more difficult for us to follow a straight line or a curved line, as in appliqué. This also means we have to slow down considerably, adding to the time it takes to finish a quilt. For this reason, many quilters either charge a premium for Stitch in the Ditch or will not offer it as a service. Any Ruler or Template work adds to the length of time it takes to finish a quilt. Ruler/Template work includes Stitch in the Ditch (straight line and applique), Cross-Hatching, Piano Keys, Straight Line Quilting, Circles, Special Template Design, etc.
Semi-Custom: an overall design, such as Edge to Edge, in the body of the quilt with a separate design in the border, no Stitch in the Ditch and no ruler/template work.
Custom: Same design in each of the blocks/areas with different designs in sashings and 1 border. May have minimal Stitch in the Ditch OR Piano Key Borders, but no extensive ruler/template work. Custom may include freeform feathers and designs that may not be symmetrical. Background fillers are medium to small sized, creating a medium density of quilting. Your quilt should not be stiff after it is quilted.
Custom Plus: Same as Custom, but with a different design in each of the blocks/areas with different designs in sashings and up to 2 borders. May have minimal to moderate Stitch in the Ditch and/or Piano Key Borders, but will not have extensive ruler/template work. Custom Plus may include freeform feathers and designs that may not be symmetrical. Background fillers are medium to small sized, creating a medium density of quilting. Your quilt should not be stiff after it is quilted.
Heirloom: For display or as family heirlooms… fairly dense background quilting, complex design elements, even and symmetrical designs and feathers, lots of templates and rulers used for precision work (Cross-Hatching, Stitch in the Ditch, Straight Line Quilting, Piano Keys, Circles, etc). Custom designs are created specifically for the quilt.
Show Quality: For display only. Dense background quilting, complex design elements, even and symmetrical designs and feathers, lots of templates and rulers used for precision work, possibly making it stiff so it will withstand being displayed. Stitch in the Ditch may be extensive. Ends of threads are buried inside the quilt vs. cut off.
Note: Unless you ask me not to, I almost always add a personal touch to make your quilt unique to you and for you.